Should you ever face a problem with your site and be unable to fix it, ask the respective web hosting company’s client care staff to assist you to bring the website back online. A speedy solution would be the most optimal scenario, but a lot of hosting companies reply within 24 hours or even more, all the more so if you are working with a reseller. Even if the problem can be sorted out quickly, your site may not function correctly or may not be available at all for an extended time period, so you may lose potential customers because it is very unlikely that anyone would be dying to come back to a site that’s inoperational. Therefore, you ought to make sure not only that you can touch base with your hosting provider, but also that they can respond and help you in a timely fashion. If a software app update does not proceed as planned or if you erase something by accident, for instance, the site must be restored promptly in order to avoid prolonged unreachability.