Because an Internet site is used to share information and facts with the online world or to find more customers in the event that you offer products and/or services, it is essential to know how it is performing. What you need for that is a detailed log of the visits to the site - how many new people have opened it, how many have come back, what pages they've visited and many others. It shall be be very beneficial if you know how people noticed your Internet site, specifically if you are running a marketing campaign, due to the fact that you shall be able to determine if people have opened your website directly or if they were referred by a browser's search engine or a site where you advertise. This type of information will enable you to boost the performance of the Internet site and, if required, adjust your advertising practices if different parts of the Internet site need to be getting more traffic. Having in depth stats provides you with a better understanding of how your website is doing and a better control over your online presence.